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THE CRUNCH KING · FRIES CONCEPT

A bold expression of
the crunch.

French fries, loaded toppings and playful flavour combinations with an energetic youth-first identity.

Part of BRIXOLOGY LLPDedicated Brand Story
IT’S FRYDAY! artwork

DISCOVER THE EXPERIENCE

What makes IT’S FRYDAY! distinctive?

Brand direction and concept highlights. Final menus and prices should be confirmed with the company before publication.

01 / THE IDEA

The concept

Fries-led menu direction with signature toppings and presentation.

02 / THE IDEA

The personality

Bold black, yellow and red branding with the SAKUZO mascot.

03 / THE IDEA

The experience

Compact kiosk-friendly service with a distinctive guest experience.

CONTINUE EXPLORING

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